Programmatic Media Buying at Buying

Programmatic Media Buying. Also known as programmatic ad buying, programmatic media buying refers to the automated buying and selling of online ads. Programmatic used to be a “black box” tended by the agency, he said, but now advertisers want more visibility and control of their media buy, and they can hire in.

But programmatic has evolved to be much more complex than this. Programmatic ad buying is the use of automated technology to help your business buy ad space. During this process, software is used to automate the buying, placement, and optimisation of media inventory via a bidding system.

Programmatic Advertising A Growing Trend in Digital

What is programmatic media buying? What is programmatic media buying? Programmatic direct (aka programmatic guaranteed, programmatic reserved, automated guaranteed) is a method of buying and selling media, but unlike rtb, no auctions are held. • programmatic buying means that you use an integrated technology platform to execute a media buy.